Large companies often find themselves with the dilemma of not having enough diversity in their work forces. Uber, a very popular cab-based transportation company, has recently released its diversity reports. Their reports showed that Uber’s more significant and important positions were ran by primarily white men. It’s commonly known that companies and corporations can benefit from gender and racial diversity. Uber promises to be transparent with their diversity reports in the future as they make the effort to progress. Huffington Post reporter Ryan Grenoble, brings this to attention to Huffington Post readers and per the title says that “Uber Needs To Do Better When It Comes To Diversity”. With the visual aid and strong diction he is effectively show Uber’s diversity while comparing them to other Silicon Valley companies.
At the top of his article, Grenoble includes a news video detailing the story of Uber’s release of the diversity report. This video provided the facts and numbers, which helps the audience know what Grenoble is writing about and why he’s writing about it. This also helps to establish his credibility because he included the factual information for a reliable news source, making the audience more likely to trust and latch on to what he is writing. After the video, he includes his own opinion. He describes Uber diversity as dismal, which displays his opinion on the matter. While he does this, he compares Uber’s diversity numbers to those of other Silicon Valley companies. Uber’s numbers proved to be slightly better. With this comparison, Grenoble sets up the logical argument that is Uber’s numbers are bad, and the other companies’ are worse, then all of the Silicon Valley companies need to improve their diversity. Making this comparison was allowed to audience to easily understand Grenoble’s argument. Hopefully, attention like this can cause these companies to make the needed shift to more diversity in their employees.
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